Generally, we are first contracted by companies that have a pressing need to build or defend a brand or product.  In fact, our business model originated with a campaign that drove the market share of a (declining) #2 product to a (growing) #1 in its detergent segment in less than two years without spending precious funds on advertising. 

Another well known brand did not rank in the top 10 on unaided-awareness scores for "environmental stewardship" despite the company's perception that it was "the environmental brand."  By applying Bryan Thomlison's "Multi-stakeholder Partnership Model" -- a modified "Relationship Marketing" model -- in the field of environmental education, the brand ranked #1 as America's Environmental Brand.  We accomplished this within two years … without advertising.  (Contact Bryan Thomlison to learn how we measured and quantified the favorable impact of this campaign on every line of the company’s P&L.)

Companies participate by underwriting win/win partnerships created & managed by OCW.  Business objectives are agreed.  OCW then proposes partnership targets, concepts, and plans that will achieve the corporate objectives while creating value for the partners and society. 

OCW’s compensation is performance based, following a stage-gate process.  Projects move to the next phase only after prior-phase objectives have been delivered to the satisfaction of the client.

-         Phase 1: Initial Consultation

-         Phase 2: Concept and Plan Development

o       Research

o       Conceptualization

o       Feasibility

o       Recommendation

o       Corporate Approval

-         Phase 3: Stage-Gate Implementation with OCW as Project Manager

-         Phase 4: Measurement, Final Report, Hand-off to Client, or Replication/Roll-out